Program Background
How to impress users through the experience? This is critical. Steve Jobs' almost obsessive pursuit of product performance and appearance has led to the extraordinary quality and experience of Apple products, thus creating the long-term value of the company. Ma Huateng, Chairman of Tencent Board of Directors, mentioned that there are many people who see the same pain point, and the final runner-up depends on whether the company has stood in the user's perspective to make the experience the best. Around 2000, international standard organizations began to define the process and method of user-centered design, and customer experience-related matters were engineered into enterprise management; around 2015, in the context of digital transformation era, the collection, processing and application of experience big data became easy, and whole-process experience management began to emerge.
Experience management is the application of systematic theories and methods to effectively manage all the work involved in customer experience with the starting point of improving the overall customer experience under the constraint of limited resources, and purposefully deliver positive feelings matching the brand promise to customers in order to enhance customer loyalty, improve the competitiveness of products, and thus increase corporate revenue and reduce operating costs.
Chongqing University of Technology was approved by the Academic Degrees Committee of the State Council and the Ministry of Education in 2010 to become a professional degree training unit of Master of Business Administration. In order to cultivate the experience management professionals urgently needed for the national innovation-driven development strategy, Chongqing University of Technology MBA Center launched the first "MBA training in experience management + academic channel" program in China.
Target Students
The ”calm and pragmatic manager“ who seeks to break through the management bottleneck.
The “motivated strivers” who aspire to a master's degree.
The “self-challenged junior” who want to improve the quality of their products and services.
Learning Benefits
Academic Access
The XMBOK Experience Management Knowledge System, developed by the International UXPA association. The knowledge system integrates concepts, tools and methods, and is a general description of the knowledge content and ability progression required for experience management, providing unified industry standards for experience designers and managers. Participants will be given priority to obtain the XMBOK professional-level international certification in experience management and enter the circle of "specialized and special new" enterprises.
Industry Standards
Students study 10 core MBA courses in advance and get the certificate of completion of Chongqing University of Technology Experience Management MBA after finishing the courses. If students pass the MBA national examination and meet the admission requirements of Chongqing University of Technology, they can be exempted from taking these 10 courses; if they continue to complete all the MBA courses, pass the dissertation defense, and pay the tuition fee stipulated in the university, they can get the " Certificate of Master's Graduation" and "Certificate of Master's Degree" recognized by the state.
High-value Platform
Sharing the high-level resources of Southwest MBA Elite Club, Chongqing Enterprise Talent Development Research Association, and Chongqing University of Technology MBA alumni platform, entering the complementary resource sharing circle of academia, politics and industry. Business owners and managers will have the opportunity to get advice on relevant management consulting or experience management framework thinking; Entrepreneurs will have the opportunity to get one-on-one counseling from top domestic investors and famous teachers and experts.
Integrated Training
The teaching mode of "2+1+1" is adopted, where "2" refers to two days of theoretical study, group discussion and case study; "+1" refers to one study tour to relevant parks and famous enterprises; and "+1" refers to one day of private meeting, forum or salon with great experts. The "+1" refers to a study tour to the relevant parks and famous enterprises; and the "+1" refers to a one-day private meeting, forum or salon of great experts. The learning mode solves the practical problems encountered by enterprises in the process of operation and improves the practical ability of participants to solve problems.
Registration Details
See https://mp.weixin.qq.com/sePhGDu6aUFRVAT9